About

Dallas’ Diamond Engagement Ring Dealer Serving For Over 30 Years

DFW’s Top-Rated Diamond Engagement Ring  

Good Diamond Co. in Dallas is one of the first diamond stores in the Dallas Fort Worth Metroplex to sell diamond engagement rings and loose diamonds to the public at broker-direct wholesale prices. Seymour Wolchuck started Good Diamond Co (originally The Diamond Broker) over 30 years ago, helping people’s dreams come true with exquisite diamond engagement rings, jewelry, and loose diamonds…always at list prices or below. For custom diamond engagement rings and diamond jewelry in Dallas, Good Diamond Co. has you covered.

The Diamond Broker - About - History
The Diamond Broker - About - Customer Service Promise Ray Johnson

Our Promise

You can trust that all of our diamond engagement rings are of the finest quality and have a lifetime warranty. We always take excellent care of our customers and provide dealer-direct pricing.

The Diamond Broker - About - Customer Service Promise Ray Johnson
Happy ,

I’m Ray, one of the owners of Good Diamond Co. During the last 3 decades, Good Diamond Co. has met incredible customers here in Dallas, throughout DFW, and from across the country. We have always done our best to bring beautiful diamond engagement rings, diamond jewelry, and loose diamonds into the hands of amazing people like you. Customers keep coming back for transparency, our friendliness, and broker-direct prices.

Because of the consistency of the culture and legacy of our founder, Seymour, and the Good Diamond Co. team, we have been able to serve thousands of customers and maintain a 5-star rating.

I am honored to continue the legacy of Good Diamond Co. from Seymour and the Wolchuck family and continue to provide Dallas and all of DFW with amazing engagement rings, diamonds, and other jewelry at the best local dealer-direct rates.

I will continue growing Good Diamond Co. as the best local place in Dallas and the DFW metroplex to purchase a diamond engagement ring.

Thank you for trusting us and for being a part of the Good Diamond Co. family. I am looking forward to meeting with you and serving you on your next diamond engagement ring or diamond jewelry purchase.

Grateful to serve,

The Diamond Broker - Ray Johnson Signature
Partner

How It Works

The easy three-step process for buying your diamond jewelry with us.

The Diamond Broker - Make an appointment Pink

Schedule an appointment

With a few clicks, you can book a time to meet with the owner of Good Diamond Co. The online booking calendar is convenient for you to choose the best time for you along with easy text and email reminders.

The Diamond Broker - Meet with The Diamond Broker Pink

Meet with us

Meet in person or online and have a conversation about your specific needs whether it is custom or readymade. We will listen and guide you to the perfect choice for your budget.

The Diamond Broker - Enjoy your purchase Pink

Enjoy your purchase

Browse through the selection of what’s available in our inventory and online with an optional expert’s assistance. You’ll receive your purchase in a safe and transparent transaction with trusted warranties.

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